Project Overview
Web Graphics, Brand Update, Signage, Package Design
The Client
Sexy Pizza
Website Re-launch: October 2023
The Assignment
Sexy Pizza of Denver, Colorado gave me the task of creating new funky, fun and informative graphics for their latest website and brand update. I worked alongside web designer Cristin Colvin to give the website a fresh look.
Beyond the website, I used the new graphics for other brand collateral such as social media images, window art, in-store menu boards, outdoor sandwich boards, pizza boxes, napkin dispensers and posters.
Brand Update
To keep everyone on the same page, I created an updated brand guide including brand logos, colors, fonts, and other visual elements to be used for any marketing collateral.
Site Update
The graphics needed for the website update included hero banners, illustrated menu and forest characters, location icons representing each of the four Denver stores and a few other representative graphics.
Beyond the website, I used the new graphics for other brand collateral such as social media images, window art, in-store menu boards, outdoor sandwich boards, pizza boxes, napkin dispensers and posters.
Web Banners & Instagram Images
Illustrated Forest Characters
Location Icons - The Process
I used the new illustrated elements to create brand collateral.
Window Art at Sexy Pizza Uptown location
A Fun bit of Backstory
I originally worked with Sexy Pizza as an in-store menu board artist while I was living in Denver years ago (circa 2017) and my original drawing of the robot lady was a happy accident. I was using a pink paint marker on a Sexy Pizza menu board and the marker ink overflowed while I was drawing the eyes so, I just filled them in with the pink color, creating a sci-fi inspired artistic variation of this Sexy Pizza logo. Fast forward to 2023, Nicole Marquez, a former supervisor at non-profit Denver Open Media and current Sexy Pizza Marketing Manager, reached out to see if I would be interested in creating graphics for Sexy Pizza. Since its creation, I thought the robot lady would be an awesome graphic and lo and behold, years later I was assigned to make this graphic come to fruition! This was too fun and was very much a full circle moment in my career.
Sexy Pizza Logo
My chalkboard artwork - 2017
Graphic created - 2023
Package Design
I used provided box templates to design new pizza delivery boxes complete with logos, copy and original artwork.
The Takeaway
Sexy Pizza has such fun, funky, pop-culture infused branding that working with them was a dream. Nicole, the Sexy Pizza Marketing Manager, provided great direction and working with Cristin Colvin on the site was really fun. I was allowed plenty of creative freedom with the designs which really allowed me to play and have fun with the work, which is a real sweet spot for me.